Brazilian Pentecostalism and Popular Culture

Brazil's Pentecostals wield considerable political power (as the last presidential elections demonstrated). But Brazilian Pentecostalism - one of the most populous expressions of the movement anywhere in the world - is also beginning to have a significant cultural impact upon the country. A Guardian report yesterday highlights how Evangelical artists and performers of popular music are being offered record deals and their own gospel music record labels by the main record companies, while a major secular television station has begun to cover gospel festivals. The Guardian story is available here.